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CAMPAIGN INTERNATIONAL: Coke’s new broom aims to make staff and agencies happy - Out goes the autocrat and in comes the Coke insider known as people-friendly

24 Apr 1998 | by KAREN YATES

did what he was supposed to do, a former Coke man says. A native of Mexico City, Zyman ...

Campari TV ads push cool image

23 Apr 1998 | by RUTH NICHOLAS

) jacket. Meredith described the target audience as City boys who earn plenty of money, own a car ...

MEDIA: Toilet doors are the medium for peace in Ireland

16 Apr 1998 | by RAYMOND SNODDY

the press. Michie even sets out his Premier League of influential City spinners. Dear God, I am ...

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

02 Apr 1998 | by ROBIN COBB

Publisher: John Brown Publishing Britain s capital is officially the coolest city in the world ... , and linked with London s coolest city reputation, Jones says. For this, we wished to work with a ... in London and dispels the perception that the city closes down after 11.30 at night, Jones comments ...

AGENDA: PROFILE - The iceman cometh/MALCOLM WALKER CHAIRMAN ICELAND

02 Apr 1998 | by LISA CAMPBELL

to convince the City it has a future. Walker has garnered some useful publicity by campaigning against ...

 

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