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Fears on safety close branded cup screenings

Police concerns over public safety have scuppered plans by Nestle and Whitbread to cash in on World Cup fever through branded screenings of England and Scotland matches. Whitbread, which has organised a series of Boddingtons footie festivals in nine British cities, has already axed ...

Cadbury’s Snack is given patriotic look for World Cup event

GGT has devised a special-build poster for Cadbury s Snack which exploits the anticipated patriotism set to grip the UK during the 1988 World Cup in France this summer. The poster goes up at London s Vauxhall Cross from next week and at sites in three other cities. It is based ...

SALES PROMOTION: Coke’s Brazilian sales pitch - As marketers around the globe gear up for the World Cup, James Curtis reports on a UK agency’s innovative work for Coke in soccer-obsessed Brazil

and join in the dancing and drumming on the night of the parade. The schools are well-known in the city ...

CAMPAIGN INTERNATIONAL: Coke’s new broom aims to make staff and agencies happy - Out goes the autocrat and in comes the Coke insider known as people-friendly

did what he was supposed to do, a former Coke man says. A native of Mexico City, Zyman ...

Campari TV ads push cool image

) jacket. Meredith described the target audience as City boys who earn plenty of money, own a car ...

MEDIA: Toilet doors are the medium for peace in Ireland

the press. Michie even sets out his Premier League of influential City spinners. Dear God, I am ...

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

Publisher: John Brown Publishing Britain s capital is officially the coolest city in the world ... , and linked with London s coolest city reputation, Jones says. For this, we wished to work with a ... in London and dispels the perception that the city closes down after 11.30 at night, Jones comments ...

AGENDA: PROFILE - The iceman cometh/MALCOLM WALKER CHAIRMAN ICELAND

to convince the City it has a future. Walker has garnered some useful publicity by campaigning against ...

Bass rolls out loyalty

to its other retail outlets. This would include its 400 taverns, 600 city pubs and branded chains ...

UB splits businesses

s Group, to counter City criticism of its past performance. All other product groups will fall into a new...United Biscuits has brought all its international biscuits operations into one company, McVitie s Group, to counter City criticism of its past performance. All other product groups will fall into a new UK company. The move is the final phase of restructuring for the British-based foods ...

 

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