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AGENDA: McVitie’s future takes new turn - The latest twists of United Biscuit’s corporate strategy seem to focus on overseas developments, but the actions of McVitie’s in the UK will be crucial Claire Murphy and Steve Bell report.

the City. UB may have ambitious plans for international growth which, within a few years, could make a ...

Roche in talks with three about revamp of Sanatogen range

The Swiss health goods manufacturer, Roche Consumer Health, has briefed three agencies to create a fresh approach for its range of Sanatogen vitamin products. The company s three roster agencies, Bates Dorland, DMB s UK headquarters at Welwyn Garden City for secret presentations. WCRS ...

St Ivel hands pounds 1.5m launch to Mitchell Patterson off roster

in the branded cheese market, dominated by Churnton and Dairy Crest s Cathedral City, following a long period ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

football favoured by its teams with French consumers. That was fine for the capital city ... cities. Skills package Those interactive features included a free-kick wall, a penalty ... at deprived city areas, thus linking it to the fashionable camp of cause-related marketing and allowing less ...

Whitbread loss as festival flops

were to have been footie festivals were scheduled to take place in nine cities ...

OPINI0N: MILLS ON BUSINESS

Last week s City pages were full of tales of woe from the cider makers, Bulmer, Merrydown...Last week s City pages were full of tales of woe from the cider makers, Bulmer, Merrydown and Matthew Clark. The underlying theme wasn t so much that one brand was losing out at the expense of another, more that cider as a whole was going out of fashion. What a fickle world we live in ...

AGENDA: Bass plans footie-led revival for key bitter - Can the pounds 23m sponsorship of football’s League Cup by Bass’s Worthington revive the bitter’s flagging sales and give the competition a kick? Danny Rogers reports

market is 25- to 35-year-old C1 and C2 men. The League Cup, which is played by clubs in 68 cities ...

LEADER: Why consumers are not fooled by corporate brands

s ego by showing off to competitors and the City. The we re bigger than you factor still has a lot ...

Bass takes over Coke’s Cup deal

stature which spans 68 towns and cities. The tie-up will feature in Worthington s marketing ...

Travis Sennett Sully Ross takes creative on Horlicks cheese

by Churnton and Dairy Crest s Cathedral City. Travis Sennett, which was awarded the business after a ... and the pounds 1.1 million backing Cathedral City at Young Consumers are discovering that different qualities ...

 

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