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THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits

27 Nov 1998 | by AMANDA HALL

, advertising is critically important and is regarded as an investment priority, he says. While the City ...

Delaney Fletcher links Ambrosia to the West Country

30 Oct 1998 | by HARRIET GREEN

of Devon - representing Ambrosia s ability to bring the country to the city. The strapline - Devon knows ...

REVIEW: Marketing and advertising news in the week’s press

25 Sep 1998 | by Our Parliamentary correspondent

passengers to travel between more than 800 cities for one payment and one ticket. - General release ...

Roche in talks with three about revamp of Sanatogen range

21 Aug 1998 | by KAREN YATES

The Swiss health goods manufacturer, Roche Consumer Health, has briefed three agencies to create a fresh approach for its range of Sanatogen vitamin products. The company s three roster agencies, Bates Dorland, DMB s UK headquarters at Welwyn Garden City for secret presentations. WCRS ...

St Ivel hands pounds 1.5m launch to Mitchell Patterson off roster

07 Aug 1998 | by HARRIET GREEN

in the branded cheese market, dominated by Churnton and Dairy Crest s Cathedral City, following a long period ...

OPINI0N: MILLS ON BUSINESS

17 Jul 1998 | by DOMINIC MILLS

Last week s City pages were full of tales of woe from the cider makers, Bulmer, Merrydown...Last week s City pages were full of tales of woe from the cider makers, Bulmer, Merrydown and Matthew Clark. The underlying theme wasn t so much that one brand was losing out at the expense of another, more that cider as a whole was going out of fashion. What a fickle world we live in ...

Travis Sennett Sully Ross takes creative on Horlicks cheese

05 Jun 1998 | by CLAIRE BEALE

by Churnton and Dairy Crest s Cathedral City. Travis Sennett, which was awarded the business after a ... and the pounds 1.1 million backing Cathedral City at Young Consumers are discovering that different qualities ...

Cadbury’s Snack is given patriotic look for World Cup event

15 May 1998 | by CAROLINE MARSHALL

GGT has devised a special-build poster for Cadbury s Snack which exploits the anticipated patriotism set to grip the UK during the 1988 World Cup in France this summer. The poster goes up at London s Vauxhall Cross from next week and at sites in three other cities. It is based ...

CAMPAIGN INTERNATIONAL: Coke’s new broom aims to make staff and agencies happy - Out goes the autocrat and in comes the Coke insider known as people-friendly

24 Apr 1998 | by KAREN YATES

did what he was supposed to do, a former Coke man says. A native of Mexico City, Zyman ...

REVIEW: Marketing and advertising news in the week’s press

30 Jan 1998 | by JOHN TYLEE

in 1991. He will try to rebuild Greenalls image in the City after a poor performance last year. Marketing...in 1991. He will try to rebuild Greenalls image in the City after a poor performance last year ...

 

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