Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor
02 Apr 1998 | by ROBIN COBB
Publisher: John Brown Publishing Britain s capital is officially the coolest city in the world ... , and linked with London s coolest city reputation, Jones says. For this, we wished to work with a ... in London and dispels the perception that the city closes down after 11.30 at night, Jones comments ...

