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FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

football favoured by its teams with French consumers. That was fine for the capital city ... cities. Skills package Those interactive features included a free-kick wall, a penalty ... at deprived city areas, thus linking it to the fashionable camp of cause-related marketing and allowing less ...

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

Publisher: John Brown Publishing Britain s capital is officially the coolest city in the world ... , and linked with London s coolest city reputation, Jones says. For this, we wished to work with a ... in London and dispels the perception that the city closes down after 11.30 at night, Jones comments ...

 

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