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MARKETING FOCUS: Storm brewing in a pint pot - Carlsberg-Tetley’s future is uncertain now its proposed merger with Bass has been thwarted Harriet Marsh looks at the changing competitive climate for the UK brewers.

14 Aug 1997 | by HARRIET MARSH

, industry observers believe Carlsberg-Tetley is likely to struggle. As one City analyst predicts: I ... and industry, Margaret Beckett. The decision, after a wait of nearly a year, surprised City analysts and, reportedly, the company itself. Bass, which has long impressed the City with its NPD record ...

FOR THE RECORD

08 Aug 1997 | by ALASDAIR REID

second-leg match. Channel One, the city-based cable TV station, is to axe 64 jobs as it prepares ...

ANALYSIS: Is NPD stale at McVitie’s? - McVitie’s new product development initiative appears to have crumbled. Last week Marketing revealed that it was slashing its programme in half. Danny Rogers investigates the biscuit company’s

07 Aug 1997 | by DANNY ROGERS

. Over the past 18 months, under pressure from the City, UB s KP arm has similarly concentrated on its ...

 

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