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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

in night clubs in seven UK cities: London, Bristol, Birmingham, Manchester, Newcastle, Glasgow ...

Volvic’s ad cash poured into BMP

City BBDO in September....Volvic has appointed BMP DDB to handle its advertising account after parting company with First City BBDO in September. The win, which is worth more than pounds 1.5m, follows a pitch involving five major agencies. Christine Renier, Volvic s senior brand manager, said there would be a ...

PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

in Paris. He is keen to relocate his children to London, a city which Legrand thinks is the most ...

CAREERS: The Secret Diary of Brian The Brand Manager

viewing facility in the city centre. Just one thing, they said, recruitment can be a problem, so we ...

SOAP BOX: Sports branding has to keep the fans on your side

in the resilience to cope with setbacks? The City is notoriously unforgiving of failure and the drive ...

STOP PRESS

but will offer a 10% discount. Adshel has won the contract to supply Cardiff City Council with 500 bus ...

MEDIA: Tizer takes UK buses

-sides in 13 cities from October 1. The deal was negotiated by Media Solutions....AG Barr, the soft drinks company, is the first advertiser to buy the national bus advertising package from transport contractor TDI. A campaign for its Tizer drinks brand will appear on 15,000 bus T-sides in 13 cities from October 1. The deal was negotiated by Media Solutions. ...

Bass puts vodka shots to the test

and cranberry. It will retail in 200 bars and clubs in London and other cities. Bass declined ...

MARKETING FOCUS: Storm brewing in a pint pot - Carlsberg-Tetley’s future is uncertain now its proposed merger with Bass has been thwarted Harriet Marsh looks at the changing competitive climate for the UK brewers.

, industry observers believe Carlsberg-Tetley is likely to struggle. As one City analyst predicts: I ... and industry, Margaret Beckett. The decision, after a wait of nearly a year, surprised City analysts and, reportedly, the company itself. Bass, which has long impressed the City with its NPD record ...

ANALYSIS: Is NPD stale at McVitie’s? - McVitie’s new product development initiative appears to have crumbled. Last week Marketing revealed that it was slashing its programme in half. Danny Rogers investigates the biscuit company’s

. Over the past 18 months, under pressure from the City, UB s KP arm has similarly concentrated on its ...

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