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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

". Shortly after its launch, sampling activity based around the campaign was banned in cities ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

% 7 81 Nissan 9,853 -2% -35 82 Citi 9,760 -38% 4 83 ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

16 May 2012 | by Matthew Chapman

also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...

Kopparberg unveils 'un-established' marketing drive

14 May 2012 | by Gemma Charles

and Rockness. It also plans to bring a series of events to cities across the country to showcase "un ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. Gissing's disarming honesty and whimsical attitude have previously drawn fire from some City analysts who ... you have restricted traffic routes'. Meanwhile, it will take a lot to silence City critics. Gissing ... to take Ocado into profit - and keep critics in the City at bay. CV - Banker, Goldman Sachs (1992 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

with the stars of the London 2012 Olympic Torch Relay City Celebrations, these new creatives aim to engage ...

Ocado director warns Olympics will 'bugger up' summer business

01 May 2012 | by Matthew Chapman

Gissing said Ocado will run marketing activity that is relevant to the high-profile events, but was also quick to point out their disruptive effect. [The Jubilee and the Olympics will] really bugger up our business because you have restricted traffic routes through London and other cities, making ...

Agencies line up for Jagermeister brief

26 Apr 2012 | by Jeremy Lee

It has approached agencies directly and is due to hold initial chemistry meetings next week. The brand has recently positioned itself with live music, particularly in the heavy metal genre. As well as the Jagermeister tour of UK cities, it has a presence at festivals including Damnation in Leeds, Bloodstock ...

Bauer Media partners Kraft for Philly in 5 campaign

04 Apr 2012 | by Nick Batten

Portfolio stations Magic 105.4, Clyde 1, Radio City, Metro Radio and Key 103, as well as its flagship print ...

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