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Smirnoff axes 'Nightlife Exchange'

09 Oct 2012 | by Alex Brownsell

Since 2010, the vodka brand held a series of events where cities and countries exchanged their nightlife. Last year, the activity was fronted by pop star Madonna, who promoted an online dance competition. Michelle Klein, vice-president of global marketing communications and digital for Smirnoff, said: "We had ...

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

08 Oct 2012 | by Daniel Farey-Jones

and the goal of being the world s premier digital city. ( The Wall : Wednesday 3 October) Twitter teams up ...

Ben & Jerry's asks city workers to back 'happy cows' on Twitter

03 Oct 2012 | by Sarah Shearman

Ben & Jerry's, the Unilever ice-cream brand, will deliver its new Cow Power ice cream to teams of office workers in London who take to Twitter to demand "all cows should be happy cows".

Guinness launches 'cloud' TV campaign

02 Oct 2012 | by Sara Kimberley

city. The cloud drifts into an underground car park, looks at its reflection in a skyscraper and puts ...

Dairy Crest appoints Stella Artois marketer Watson

04 Sep 2012 | by Sarah Shearman

s remit at Dairy Crest will include the Cathedral City and Utterly Butterly ranges and children s cheese ...

Ballantines unveils 'programmable T-shirt' campaign

10 Aug 2012 | by Sarah Shearman

, Mexico City and S o Paulo. Andy Sandoz, creative and innovation partner at Work Club said: "The T ...

Cathedral City 'come home' by Grey London

09 Aug 2012

Cathedral City has launched a 60-second spot by Grey London celebrating being the "nation...The first major campaign released by Cathedral City since the 2009 "slice of Britain" ad will feature three separate creatives, all linked by the brand s established filmic style and a musically driven "home" theme. ...

General Mills calls Nature Valley ad review

02 Aug 2012 | by Sara Kimberley

launched a TV ad earlier this year that showed city dwellers falling into a farmer s field as they ate ...

Helen Edwards: Civil brands engineer a third way

01 Aug 2012 | by Helen Edwards

bikes were stolen and others were given ghost-rides into the city's canals. The modern schemes share ... , by offering credit, which customers abused. - New York's Citi Bike scheme, launched this summer with 10,000 bikes, will be the biggest in the US. Profits will be split between the operating company and the city ...

Champions of Design: Pez

01 Aug 2012

designed the original Pez dispenser. 1952: A US subsidiary, based in New York City was set up to break ...

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