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Champions of Design: Fortnum & Mason

26 Feb 2013 | by Staff

with stores in two cities. 2007: The store was overhauled for its 300th anniversary. 2008: Honey ...

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Baileys' tie-up with 'Sex in the City', despite it being viewed as a drink for old people. However ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

Nokia is recruiting City experts to help it improve the way it uses social-media data in its...inspiration can even come from creative agencies. City analysts do not seem the right people from whom ... . I cannot help but think City analysts have more than enough to do in their own area of expertise ...

McCann London scoops Nature Valley business

14 Feb 2013 | by Ian Darby

Orchestra showing city dwellers falling into a farmer s field as they ate their cereal bars. Rosie ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...

Food & Drink: Savanna's tour of duty raises a cheer

08 Feb 2013 | by Chloe Cann

of the brand in pubs and bars in the UK To support new distribution in key outlets and cities ... . Cities including Manchester, Cardiff and London hosted the tour, and dates were picked to coincide ... before the tour's arrival in cities. There was a focus on coverage in b2b titles, while activity ...

Food & Drink/Fashion: Diet Coke given designer status

01 Feb 2013 | by Ellie Bothwell

the collection to the attention of fashion influencers. A bus tour showcased the bottles and cans in cities ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...

Campaigns Showcase: Food & Drink - Focus PR - Bourbon launch is a hive of activity

14 Dec 2012 | by John Owens

in Broadgate Circle in the City, which would be open for two days only. No brand material was available ...

Cathedral City to run debut TV ad for 'extra mature' variant

13 Dec 2012 | by John Reynolds

Cathedral City is to undertake its first TV advertising campaign for its "extra mature" variant..., similar in style to the ad the company ran this year for its core Cathedral City brand. It will also ... will run with the strapline, "Cathedral City, the nation s favourite cheese." Dairy Crest, the maker of Cathedral City is hoping to build momentum behind its new variant, following its campaign behind ...

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