Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...
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Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
21 Feb 2013
Nokia is recruiting City experts to help it improve the way it uses social-media data in its...inspiration can even come from creative agencies. City analysts do not seem the right people from whom ... . I cannot help but think City analysts have more than enough to do in their own area of expertise ...
Helen Edwards: Civil brands engineer a third way
01 Aug 2012 | by Helen Edwards
bikes were stolen and others were given ghost-rides into the city's canals. The modern schemes share ... , by offering credit, which customers abused. - New York's Citi Bike scheme, launched this summer with 10,000 bikes, will be the biggest in the US. Profits will be split between the operating company and the city ...
Brand Manager of the Week: Amy Holdsworth
29 Feb 2012
and badges outside Pet City Superstores. In my first proper job, I started as secretary and snuck across ...
Think BR: Brand authenticity comes to the fore
12 Oct 2011 | by Simon John and Ian Haughton
-alikes found in inner city high streets - Texas, Dixie, Tennessee Fried Chicken and so on. These are hardly ...
Editor's comment: Getting the last laugh
17 Aug 2010 | by Gareth Jones
'Monkey Tennis', 'Arm-wrestling with Chas 'n' Dave' and 'Inner-City Sumo'. Fans of I'm Alan
Mark Kleinman on marketing and the City: Cadbury's perfect recipe
06 Oct 2009 | by Mark Kleinman
mergers to get their teeth into during the financial crisis, there's now a new golden ticket for the City ... rival has done the rounds on City trading floors for years. The company has an international footprint ... jungle. Mark Kleinman is City editor at Sky News and a columnist for The Times 30 seconds on Kraft ...
Mark Kleinman on marketing and the City: Can Ocado deliver more?
22 Sep 2009 | by Mark Kleinman
industry is likely to present no shortage of inconvenient truths. Mark Kleinman is City editor at Sky ...
Mark Kleinman on marketing and the City: brand 'copycats'
25 Aug 2009 | by Mark Kleinman
more easily. Mark Kleinman is the former City editor of the Sunday Telegraph. He will be joining Sky News as City editor, and The Times as a columnist, next month 30 seconds on Pimm's Pimm's No. 1 Cup was a tonic invented by James Pimm, who owned an oyster bar in the City of London in the early ...
Editor's comment - Tesco: watch your back
23 Jun 2009 | by Lucy Barrett
to take on its rivals with real credibility. Last week, it stunned the City by announcing that it had ...
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