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Carte Noire Instinct "window of intensity" by Work Club

Work Club has created an installation to promote the coffee brand Carte Noire Instinct, which will run between 12 and 18 April in the Westfield Stratford City shopping centre. The "window of intensity" installation, which Work Club created with the design consultancy AllofUs, consists of a five-metre interactive ...

Coke Zero puts consumers through their paces in 007 ticket stunt

The activity by Duval Guillaume was filmed in Antwerp. It targets Coke Zero drinkers who buy the soft-drink from a particular vending machine in the Belgium city's station. The machine asks competitors to enter their name before being giving them 70 seconds to get to platform six. A series ...

Greggs uses zombies in digital campaign for Halloween promo

The film is called "Britain prepare for zombies: only humans allowed". It features zombie incarnations of a businessman, a tourist, a delivery man, a street sweeper and a policewoman walking across a city to a Greggs, where they attempt to walk inside, leaving screaming consumers in their wake ...

Ben & Jerry's asks city workers to back 'happy cows' on Twitter

Ben & Jerry's, the Unilever ice-cream brand, will deliver its new Cow Power ice cream to teams of office workers in London who take to Twitter to demand "all cows should be happy cows".

Guinness launches 'cloud' TV campaign

city. The cloud drifts into an underground car park, looks at its reflection in a skyscraper and puts ...

Ballantines unveils 'programmable T-shirt' campaign

, Mexico City and S o Paulo. Andy Sandoz, creative and innovation partner at Work Club said: "The T ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. Gissing's disarming honesty and whimsical attitude have previously drawn fire from some City analysts who ... you have restricted traffic routes'. Meanwhile, it will take a lot to silence City critics. Gissing ... to take Ocado into profit - and keep critics in the City at bay. CV - Banker, Goldman Sachs (1992 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

to share ideas about "the best night out". Last year, the campaign ran in 50 cities worldwide, using radio ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ... the characters, created by Hewlett, represent the city s diverse heritage, "spanning the ages from Dickensian ... London is the latest in a series of limited editions and first European city - to be part of the Cities ...

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