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Opinion: The Marketing Society Forum

05 May 2010 | by Staff

The high-street bank is lining up a talent-contest-based campaign to flag up the refurbishment of its 1700 branches. The consumer-engagement activity will include local heats in seven UK cities MAYBE - Mel Cruickshank, Managing director, LIDA Coinciding as it does with the FSA's promised ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

. For many in the City, there was serious doubt about whether the takeover would go ahead. To rub salt ... the Pru's former chief executive, Mark Tucker, the City became increasingly enthusiastic about the company ... and in that respect it must be good for 'Brand Britain' as well. - Mark Kleinman is City editor at Sky News and a ...

 

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