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Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

to be perfectly timed. Cemex studied the way pizza companies plotted routes across the city and the technology mix ...

Aviva partners with The Big Issue charity to support children

23 Sep 2010 | by Arif Durrani

A5 supplement and will be distributed in UK towns and cities free inside The Big Issue from 27 ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

16 Sep 2010 | by Mark Banham

. In the financial sector, Citi (40th place) and UBS (86th place) lost double-digits in brand value, while Santander ... , with internationally famous names such as Citi and UBS seeing the value of their brand slashed in half. League ... REUTERS 8,976 8,434 6% 40 36 CITI 8,887 10,254 -13% 41 ...

Egg banking brand set for sale again

04 Aug 2010 | by Jennifer Whitehead

for sale, but said: "It is already public knowledge that Egg is part of Citi Holdings. Citi's strategy is to reduce the assets and businesses within Citi Holdings, its portfolio of non-core operating businesses ...

Brand Health Check: Prudential

23 Jun 2010 | by Alex Brownsell

of pickle trying to expand into Asia. At the end of the day, this is a City story, not a consumer one ...

Barclays targets young via virtual reality game

22 Jun 2010 | by Alex Brownsell

consumers. The premise of the game is that players arrive in a city with little cash, and must improve ...

Egg Card makes return to advertising after three-year hiatus

02 Jun 2010 | by Alex Brownsell

June). Development of the campaign has been overseen by Citi UK consumer group chief marketing officer ...

IG Index questions Con-Lib Dem coalition in ad campaign

14 May 2010 | by Alex Brownsell

, which will run in titles such as City AM and the Evening Standard, form part of the overall IG Index ...

Helen Edwards joins Marketing

27 Apr 2010 | by Gareth Jones

Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...

Barclays marks revamp with talent competition

27 Apr 2010 | by Alex Brownsell

Normal 0 0 1 247 1413 11 2 1735 11.773 0 0 0 The consumer-engagement activity, entitled Barclays Live, includes heats in seven cities across the UK to find the best local dance act. In each contest, Brendan Cole, one of the professional dancers who regularly appears on the BBC ...

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