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Thought Leader: The evolving face of CSR

in the City is CSR, and that given the world of political correctness in which business now operates, we had ...

Campaign: A sober campaign for Dignity flotation on LSE - Financial PR

funeral parlour to gain an understanding of the nature of the business. Buchanan targeted the City pages ... , although the company did hold one-on-one interviews with a handful of key City reporters. There were ...

News Analysis: Banks suffer identity crisis

argues: 'We operate in a hard-nosed business world. We have three years to achieve the results the City ...

Mark Ritson on branding: Abbey's folly is to put identity before strategy

ON ... CORPORATE IDENTITY FOUL-UPS - Tobacco firm Philip Morris attracted ridicule from the City and public ...

News Analysis: Financial comms loses City's trust

At a time when the relationship between some companies and their City investors and analysts...codes have taken their toll on relations between companies and the City. In an attempt to halt ... that better comms between CEOs and the City was the answer. In a joint statement after the talks, CBI ... of communication open. This was backed up by the release of a report, carefully timed to coincide with the City ...

Financial PR: Alternative disclosure

from the City and the press. 'As the vast majority of AIM companies are capitalised between £10m ... how the City works. There's an assumed knowledge on the advisers' side, but a lot of managers ... , to begin to profile the company in the City, trade and consumer media.' PR consultancy Holborn and 'nomad ...

Close-Up: Live Issue - M&C puts steady growth before world domination

. Doubtless sensitive to how the City may view a management team that over-reached itself in its previous ...

Profile: Card sharp - Patrick Muir, Vice-president and head of marketing, Morgan Stanley

complains. After a brief stint working on a trading floor in the City, Muir decided it was a "very insular ...

Opinion: IR heads should break out of silo mentality

, the City press is eagerly anticipating continued rows over 'fat cat' payouts, including controversy over ...

FT launches marketing campaign to back Budget edition

the City and other key locations in central London on March 17 and 18. The Budget edition of the paper ...

 

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