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MasterCard revamps 'Priceless' campaign with city rewards scheme

While rival American Express has long offered its cardholders exclusive deals, MasterCard is rolling out a series of city-wide rewards programmes, claiming to offer exclusive experiences ... with consumers . The Priceless Cities strategy will be widened over the next year to cities including Sydney. ...

Power 100: 100 to 50

took the plaudits when 'Boris bikes' made their way onto the city's roads last summer ... marketing authorities previously enjoyed. The pressure is on Johnson and London Partners to make the city ... Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

AXA launches motor insurance brand with 'pavement rage' ad

them a 90% no claims bonus. The TV ad shows pedestrians bashing into one another on a busy city ...

UK's first online pawnbroker launches TV ads

and also accepts items via special delivery. It has also opened a face-to-face valuation centre in the City of London for city-based clients. ...

Boots to offer PayPass 'Tap & Go' points

awareness of the technology and encourage consumer use. The two cities were chosen to pilot the scheme ...

Digital marketing innovations from around the world

. The entire scaffolding around a building in Madrid's city centre was covered with a blow up of a vending ...

The Work: Private View

can guarantee that if you make a wrong turn into the White City Estate carrying your Tiffany's bag ...

The week in Marketing: 28 October 2008

opens in London's White City tomorrow (Thursday). Brands such as Tiffany Co, Yves Saint Laurent and T ...

City Republic: The numbers and the damage done

LONDON - Panic selling fuels stock market collapse, US hopes for some less bad news, beer sales on skid row.

Citigroup closes call centre in subprime exit

to concentrate on its more upmarket Citi and Egg brands. The bank is consulting with the staff affected ... Pijls, business manager for Citi s UK consumer business, said: Following a strategic review ... growth. By proposing to focus resource on our Citi and Egg brands, we are reflecting Citi s global ...

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