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American Express to serve geo-targeted ads in London cabs

London cabs will use VeriFone Media's geo-targeting technology to serve ads delivering five separate creative executions, including ads for local theatre and entertainment venues when taxis are in the West End. When passengers are near Gatwick, Heathrow and London City airports, travel offers ...

City Index puts 9% of UK budget into branded content

City Index, the number two player in financial spread betting, is planning major investment...mentored by two City Index specialists against each other, was backed by a six-part online video series ... . According to Joshua Raymond, group head of content at City Index, the initiative produced the brand's best ... for the year. City Index is planning to repeat the competition in 2013, but will follow it up first ...

MasterCard rolls out 'priceless' Brits competition

, MasterCard relaunched its long-term 'Priceless' marketing campaign with city-wide rewards programmes ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

While rival American Express has long offered its cardholders exclusive deals, MasterCard is rolling out a series of city-wide rewards programmes, claiming to offer exclusive experiences ... with consumers . The Priceless Cities strategy will be widened over the next year to cities including Sydney. ...

CNBC launches real-time financial news iPad app

CNBC, the business and financial news channel, has released a free iPad app to allow City workers

Barclays targets young via virtual reality game

consumers. The premise of the game is that players arrive in a city with little cash, and must improve ...

Barclaycard unveils new Rollercoaster TV ad

; mso-bidi-language:#0400;} The ad, by Bartle Bogle Hegarty, follows the journey of an inner-city ... the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

: The Independent Oops. An e-mail sent by Kingfisher to City analysts on Monday accidentally included information ...

Justin Basini leaves Capital One

's sponsorship of Nottingham Forrest to sponsor the city's new National Ice Centre (Marketing 6 April). Under ...

Marketers and consumers are wary of new .brand web domain names

.' Applications are also expected for city top-level domains such as .paris, .london and .nyc as well as regional ...

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