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Top 10 marketing mishaps of 2010

all the projected profits to organisations that help women in the border city. Mind the Gap logo ...

BBH Asia-Pacific launches global Vaseline campaign

in the sights of the city while sharing candid anecdotes about the sensation of touch. The spot was reshot ...

Helen Edwards on Branding: Apple of their eye

to be perfectly timed. Cemex studied the way pizza companies plotted routes across the city and the technology mix ...

Profile: Warming to frozen food

Leendert (pronounced 'Leonard') den Hollander, chief marketing officer at Findus Group, did not earn his military honours in the conventional way - rescuing a wounded soldier under fire, say, or liberating a besieged city - during his two-year stint in the Dutch army. 'I wrote a report to make ...

Helen Edwards joins Marketing

Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...

The Work

Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes ... digital initiative that would allow consumers to reveal and share the best things about the cities ... up with the idea of creating an iPhone app based on the premise that every city has its hidden ...

 

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