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IKEA's Peter Wright on turning negatives into positives

17 Oct 2012 | by Matthew Chapman

the 'City side of things' that arise because the private company does not have the same obligations as a plc ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing teamwork

13 Jun 2012

driving sales and footfall included a Chocolate Kabin in five UK cities, and the Thorntons Live Mechanical ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. Gissing's disarming honesty and whimsical attitude have previously drawn fire from some City analysts who ... you have restricted traffic routes'. Meanwhile, it will take a lot to silence City critics. Gissing ... to take Ocado into profit - and keep critics in the City at bay. CV - Banker, Goldman Sachs (1992 ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

. This demonstrated the benefits of contactless cards with images of a New York worker careering across the city ...

Brand Health Check: Ocado

08 Sep 2011 | by Rachel Barnes

Ocado, the company that pioneered online grocery shopping in 2000, has always received mixed reactions from the City. While some investors back a business with annual sales growth of more than 20%, others have been accused of trying to derail its plans, particularly just before its 2010 flotation ...

Brand Health Check: Best Buy

30 Jun 2011 | by Rachel Barnes

? Remedy - To be more like John Lewis, open some stores in cities. Have fewer stores and establish flagships in key cities with low unemployment and time-poor, affluent people. From there, progressively ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

took the plaudits when 'Boris bikes' made their way onto the city's roads last summer ... marketing authorities previously enjoyed. The pressure is on Johnson and London Partners to make the city ... Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Digital Report: Social Commerce - Sound of the crowd

27 Apr 2011 | by Trevor Clawson

accommodation in an unfamiliar city is always something of a leap of faith. However long the visitor plans ... has taken advantage of Facebook's 'Cities that I've been to' app to enable its users to home ...

Experiential marketing: The pop-up phenomenon

26 Apr 2011 | by Nicola Clark

and located away from city centres. The brand has also opened stores in Beirut's Achrafieh district, downtown ...

Reinventing Marketing: Shifting the balance of retail power

30 Mar 2011 | by Alan Mitchell

people were being paid in cash and living in big cities did the shop, and shopping, begin to take off ...

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