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Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

is a mentor for the Urban Synergy role-model programme to help inner-city students. 'Energy and passion ...

Benetton's Gianluca Pastore on emulating the brand's glory days

, Paris and New York, to capitalise on those four cities' reputations as fashion leaders. Competitive ... city likely to be in buoyant mood after the Olympics. 'London, for us, represents a point ...

Field Marketing: Innovation ensures success

dancefloor. The energy generated was recorded and the victorious city won 10,000 for its club's community ... the campaign meet your objectives? Yes. In 15 UK cities, more than 25,000 consumers visited our stand and more ...

Brand Health Check: Umbro

-winner, Manchester City. Its current contract with the England team stretches to 2018. Alas, Nike couldn't quite work ... -Manchester City chief marketing officer David Pullan, and the Football Association's former group head ... MANCHESTER CITY CHIEF MARKETING OFFICER Nike bought Umbro with the intention of replicating the success ...

Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery

into an amazing wine house with the best selection of cheese in the city. - What other languages do you speak ...

Brand of the Year 2011 shortlist

. This demonstrated the benefits of contactless cards with images of a New York worker careering across the city ...

Profile: Richard Cristofoli, marketing director at Debenhams, has a designer plan on growth

appeal and make our stores true destinations. (We) can breathe life into cities and towns.' Tales ...

Why Levi's went global with its latest campaign

and Butter fashion trade show in the city. The space is the fourth in the series of Levi's Workshops ...

Power 100: 100 to 50

took the plaudits when 'Boris bikes' made their way onto the city's roads last summer ... marketing authorities previously enjoyed. The pressure is on Johnson and London Partners to make the city ... Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Experiential marketing: The pop-up phenomenon

and located away from city centres. The brand has also opened stores in Beirut's Achrafieh district, downtown ...

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