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Kao UK's Giles Gordon on reaching today's beauty consumers

and not the City,' he explains. 'I love to be able to see and touch what I have been working on.' He also ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...

Brand of the Year 2011 shortlist

. This demonstrated the benefits of contactless cards with images of a New York worker careering across the city ...

Power 100: 100 to 50

took the plaudits when 'Boris bikes' made their way onto the city's roads last summer ... marketing authorities previously enjoyed. The pressure is on Johnson and London Partners to make the city ... Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Profile: Warming to frozen food

Leendert (pronounced 'Leonard') den Hollander, chief marketing officer at Findus Group, did not earn his military honours in the conventional way - rescuing a wounded soldier under fire, say, or liberating a besieged city - during his two-year stint in the Dutch army. 'I wrote a report to make ...

The Work

Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes ... digital initiative that would allow consumers to reveal and share the best things about the cities ... up with the idea of creating an iPhone app based on the premise that every city has its hidden ...

Recession forces brands to reconsider live events and experiential marketing

Sure Girl Fashion Idol competition within Superdrug stores. Girls in six major cities were invited ...

The Work: New Campaigns - The world

travelogue style, taking in Kenya's undersea wonders, its wildlife and ancient Swahili cities. Kenyan ...

Sampling a product versus experiencing the brand

opportunities to create some great PR. Newland points to the 'Sets and the City' initiative, which Stream ran last summer to launch H agen-Dazs' Raspberries Meringue variant, as an example. In the City of London ...

Consumers force marketers to drop secrecy

're family-owned, we have never had to [explain ourselves] from a City perspective, but now consumers want ...

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