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Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston

01 Jul 2011 | by Rachel Barnes

London as an aspirational city. 'We want to make more kids take active physical participation. If you ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

, with the city as her backdrop. She appears dwarfed by the panorama of Tower Bridge and the tall, curved City ... there'. Ainsworth-Wells credits Visit London with turning the city into a cohesive brand that could ... . 'Displacement is a well-documented issue faced by other host cities, but none of them has done anything about it ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

18 May 2011 | by Gemma Charles

tents. Occasionally we went to a city and had a wash ... I'm starting to make my present self feel ... Heineken UK is based, qualified as city of choice because of its big commercial centre, good job prospects ...

 

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