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Incentives: Luxury rewards

15 Jan 2004 | by Bhavna Mistry, editor of Promotions & Incentives magazine

for its free-flight vouchers, in line with the growing popularity of city breaks. Mintel's last City Breaks report found that between 1994 and 1999, spend on short city breaks abroad increased by 64% from ... luxury incentive of choice, teamed with city breaks. Marriott's Chancery Court Spa (pictured ...

Superbrands case studies: Coca-Cola

09 Jan 2004

Hall: the huge scale of the 3D calendar gave a sense of festive drama to the city centre, while themed ...

News analysis: Agencies pursue American dream

09 Jan 2004 | by Ian Hall

As Mirella Cameran looks out across New York City, from her new office in midtown Manhattan, she will see a horizon glimmering with an optimistic hue for the PR business. Cameran, who launched The Red Consultancy's New York office late last year (PRWeek, 5 December 2003), describes the start of 2004 ...

 

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