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Tech Idol

06 Jun 2013

If you have ever wondered where all Tech City s start-up entrepreneurs get their first break, you don t need to look further than Seedcamp. It is Europe s leading start-up accelerator and our answer to Y Combinator, which dominates in the US and has delivered start-up royalty such as Airbnb ...

Why the natural next step in mobile is wearable

29 May 2013 | by Mel Exon

, with the fundamentals still to play for; at a hackday in New York City, a developer created GlassTweet, a rough ...

CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

. A case in point is the award-winning 'Million' campaign, devised for New York City's Department ...

EE aims to cash in on 4G advantage

20 Sep 2012

cities, compared with the complexity of the US. No wonder Vodafone and O2 are incensed by EE's six ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

. In the UK, hacks are gaining traction, particularly with the burgeoning Tech City in East London ...

Why the world needs a desirable bank

02 Apr 2012 | by Simon Clough

prominent brands in the financial sector, such as Amex, Citi, HSBC, ING, GE, MasterCard and Visa, as well ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

to share ideas about "the best night out". Last year, the campaign ran in 50 cities worldwide, using radio ...

Nokia puts location-based services at heart of smartphone strategy

22 Feb 2012 | by Matt Chapman

on? A good example of this was the launch of City Lens (an app that shows places of interest ...

The rise of ad sales spells new era at Microsoft

26 Jan 2012 | by Jeremy Lee

The late James Graham Ballard is one of the few people who would find any inspiration in Microsoft Advertising's headquarters. Located among the dreary and windswept parade of offices that make up Victoria Street, London, it has possibly the most dystopian feel of any media organisation in the city. For a ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

people we all meet within our home cities, the concentration of decision-makers, combined ...

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