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Campo Viejo brings Spanish culture to London’s South Bank in experiential first

but London is a really vibrant city and everybody wants to invest and play in London so all of our major ...

Revived Milk Race on the hunt for sponsors

this as a rebirth of a major city-centre cycle race. "The Milk Race is undoubtedly the most well ... to be a success. Race organisers are now talking to "three city councils" about hosting future races, but would not disclose which cities they were. Wilkie stressed that The Milk Race name would ...

Bulmers to align brand with 'beginning of the weekend' with multi-million pound push

The Heineken-owned brand will roll out a 60-second spot, created by Adam Eve/DDB, on March 4. It follows groups of young people enjoying a summer night in the city, but, as the ad continues, it becomes clear that the journeys and events are being played out in reverse. The ad ends at the beginning ...

Channel 4 poll 'proves effectiveness' of product-placement activity

Baileys' tie-up with 'Sex in the City', despite it being viewed as a drink for old people. However ...

Review of the Year: Quotes of the year

an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...

Brands should take heed of the enduring power of kindness

At the moment 47,000 runners had been due to begin the New York City Marathon on Sunday 4 November, a very different challenge began. Many of the would-be runners, faced with a cancelled race in the wake of Superstorm Sandy, set aside their disappointment to volunteer to help clear debris from damaged ...

Irn-Bru maker lands Glasgow Games partnership

AG Barr, which claims to have links with the city dating back more than 100 years, has been unveiled as an official supporter of the 11-day event. Shona Robison, minister for Commonwealth Games and Sport, said: "AG Barr has a strong history of sports sponsorship in Scotland and I am pleased to see ...

Smirnoff axes 'Nightlife Exchange'

Since 2010, the vodka brand held a series of events where cities and countries exchanged their nightlife. Last year, the activity was fronted by pop star Madonna, who promoted an online dance competition. Michelle Klein, vice-president of global marketing communications and digital for Smirnoff, said: "We had ...

Ben & Jerry's asks city workers to back 'happy cows' on Twitter

Ben & Jerry's, the Unilever ice-cream brand, will deliver its new Cow Power ice cream to teams of office workers in London who take to Twitter to demand "all cows should be happy cows".

Dairy Crest appoints Stella Artois marketer Watson

s remit at Dairy Crest will include the Cathedral City and Utterly Butterly ranges and children s cheese ...

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