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Campaign: Kalashnikov promotes own-brand vodka

03 Dec 2004 | by Donna Werbner

business press in a bid to create a buzz about Kalashnikov's company in the City. Talk Loud decided ...

News Analysis: Brands tap into British faith groups

29 Oct 2004

2003 PR team in-house/Zero Design Strategy media relations focused on local radio in inner-city ...

News Analysis: 'Chavs' stain clothes icons' image

03 Sep 2004

. The labels had become the 'unofficial uniform' of a gang of yobs known to cause trouble in the two city ...

Campaign: Second Opinion

20 Aug 2004

The most impressive aspect of the Big Smoke Debate was the ability to get 34,000-plus Londoners to react positively to the possibility of a smoke-free city and to initiate the debate on a workplace smoking ban. But it is important to note that paid-for advertising and distribution of the Mayor ...

Campaign: Insurance stunt boosts Somerfield wines - Consumer PR

21 May 2004 | by Donna Werbner

per cent. 'Phipps showed very good news sense,' says The Daily Telegraph associate City editor ...

Campaign: Westbury puts rhythm into Argentine wine - Consumer PR

02 Apr 2004 | by Simon Ellery

, Westbury targeted five key cities: London, Glasgow, Manchester, Birmingham and Bristol. To generate local ... samples to 21,500 consumers in the key cities and each regional event was supported by a media campaign ...

View From The Top: International Ambition

19 Mar 2004

target audience has been British cities such as Birmingham, Derby and Leicester, all with a large Muslim ... : European project manager for transport strategy, Nottingham City Council 2003: Chief business ...

CAMPAIGNS: Irn-Bru gatecrashes MTV Music Awards - Guerrilla Marketing

06 Feb 2004 | by Dan Bloch

Irn-Bru's orange and blue all over Edinburgh, the PR team staged activities around the city throughout ... presenter Trevor Nelson at the City nightclub. Another similar competition ran on radio station Forth One ... ' cars, motorbikes and taxis, ferried journalists around the city and distributed merchandise ...

NEWS ANALYSIS: Battle of the vodka brands hots up

23 Jan 2004 | by Ian Hall

initially targeted just '100 bar managers within the M25', before moving on to cities such as Manchester ...

 

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