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Raymond Snoddy on media: ITV News Channel is fading to black

be welcomed in the City and by many marketers. A simple calculation has been done that has effectively ...

Mark Ritson on branding: Is breaking bread with the City wise?

founders did. And what about the City's quarterly expectations of growth? Brands are built over decades ... , repetitive rhythm of the City. When Pizza Express went public in 1993 it became the darling of the market ...

Cleaning up at the Olympics

the national governments of host cities to create strict guidelines to prevent the activity. 'Anti ... Part of the contract signed by host cities states that the immediate vicinity of Olympic locations ... awarded to the city, indicates that those without official associations are still planning to crash ...

Raymond Snoddy on media: In-store radio is on right wavelength

, as long as Immedia does not try to expand too fast, leading to further cash calls from the City. In ...

Raymond Snoddy on media: Daily Telegraph gets back to basics

the paper last month from The Sunday Times. The former business editor has been appointed City editor. Lewis ... was City editor. He works under Lewis, covering City stories on the business section. Reece had joined ...

Classifieds providers, watch out

the classified-ad model that accounts for 30%-50% of their income. In some cities, 70% of classified revenue has ... following since launch in March 2000. Gumtree now has sites in 30 cities across the UK, and its London ...

Mobile marketing: Smart thinking

are now showing brands what can be done with the channel, from offering previews of games to city guides ... of the medium, though. It has taken advantage of the technology to create a number of city guide Java applications that enable users to browse listings for restaurants and attractions in 120 cities around ...

Raymond Snoddy on media: NewsCorp is almost out of options

if James, who is just beginning to establish his Sky credentials with the City, were to be cynically ...

The value of experience

is highlighting its support of the World Rally Championship by launching its first rally experience, the WRC City Tour, in which mobile arenas will be set up in four UK cities (Marketing, 13 July). Not only ... . As such, he believes Ford's effort to bring rallying back from exotic locations to UK cities should ...

Footing the Olympics bill

with the other bidding cities' projections highlight the costly nature of London's marketing plan. Of the five ... 's cause. The exclusive nature of the TOP categories ensures that the host city cannot sell domestic ... ' supplier deals. Such deals are easier for host cities to sell, given their logistical focus. At both Athens ...

 

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