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Airlines to vie for premium passengers

12 Feb 2008 | by Jemima Bokaie

American Airlines is to launch a TV campaign to promote its business-class service. The activity will feature the airline s $1.3bn ( 668m) international terminal at New York s JFK Airport as part of its push to become the leading airline serving the city. The work, by McCann Erickson, which also developed American ...

Incentives: Luxury rewards

15 Jan 2004 | by Bhavna Mistry, editor of Promotions & Incentives magazine

for its free-flight vouchers, in line with the growing popularity of city breaks. Mintel's last City Breaks report found that between 1994 and 1999, spend on short city breaks abroad increased by 64% from ... luxury incentive of choice, teamed with city breaks. Marriott's Chancery Court Spa (pictured ...

 

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