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Amanda Aldridge on retail: Retailers opt for freedom over City funding

out of the city. We're not the only ones. Workers may want to head for more relaxed locations...sees the constant need to keep the City happy and informed as an unnecessary burden and one which ... finance and their borrowings become exposed to interest fluctuations. But is this enough? The City ... . The result was two strong brands, yet you can't imagine that the City would have been happy with its actions ...

New campaign: United Airlines

Client: United Airlines Advertising agency: Fallon Media agency: Mediaedge:cia United Airlines has taken over a 150m stretch of Bank Tube station corridor with 236 panels designed to simulate the interior of a plane. Targeting City workers on their way to and from work, the panels are designed to look ...

Mark Ritson on branding: Floundering Olympics could learn from Renault

revelation that almost a quarter of the IOC committee that is responsible for city selection are, according to the BBC, open to bribery. Contrast it, too, with the unseemly greed of potential host cities ...

Brand Builders: Firebox

to the kind of well-off grown-ups likely to be found working and playing hard in the City. Just outside ...

Profile: Rubber soul - Bobbie Parisi, Global marketing director, Dr Martens

, to London, where she believes 'the heart' of the brand lies. The city will feature prominently in future ...

Sector Insight: High-street pubs and bars - Chain reaction

centres. Experience showed us that when a bar format worked well in one city, it could then be rolled out ...

MyVillage.com in loyalty initiative aimed at youth market

-based loyalty scheme aimed at young people in cities across the UK.

Bradford seeks branding agency for £1m image overhaul

LONDON - Bradford City Council is embarking on a £1m rebrand to turn around its image following...the city's architecture, are searching for a brand consultancy to develop a campaign promoting Bradford as a business-focused city. At least five agencies will be invited to pitch, with a decision expected ... promotional activity. Last September a master plan for regenerating the city centre over a 15-year period ...

Google - Lost or found?

of. At the beginning of last month, as the City and Wall Street continued to debate the wisdom ...

Community lifestyle site MyVillage.com in loyalty drive

-based loyalty scheme aimed at the youth market across UK cities.

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