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Airlines to vie for premium passengers

American Airlines is to launch a TV campaign to promote its business-class service. The activity will feature the airline s $1.3bn ( 668m) international terminal at New York s JFK Airport as part of its push to become the leading airline serving the city. The work, by McCann Erickson, which also developed American ...

Premiership plans alert sponsors

for next year, with the potential to take games to other cities around the world. The Premier League ... an additional overseas fixture for each team. Cities from around the world will bid to host one of 10 ...

Coming soon to a venue near you

over an extended period. As was the case this year, London will bid against cities in Germany, Canada ...

This isn't just eco-friendly ...

in the other direction. I am reminded of James Murdoch s 2004 announcement to the City that BSkyB would spend ... significant appetite among consumers and the City for brands that are prepared to build their environmental ...

Raymond Snoddy on media: It's curtain up on Grade's magic show

. Another little boost for Grade is evident in the City. Goldman Sachs has just reiterated its belief ...

Mark Ritson on branding: Sport brands get a $15 realitycheck

travelled to 40 US cities in 17 days to promote the shoe. So far, about 3m pairs have been sold. - The US ...

This is not just advertising ...

of the shopping public or interrogative City analyst could easily grasp, on the basis that both the campaign ...

Viewers up, revenues down

For ITV, a strong autumn performance on its core ITV1 channel is vital if it is to prove to the City that the problems that have dogged its audience figures and advertising revenue over the summer ... to alleviate City pressure for more change. DATA FILE - ADVERTISING REVENUE Jan-Sep 05 Jan-Sep 06 % chng ...

Raymond Snoddy on media: Altruist freesheets will hit sales soon

will soon. Ask the man selling the Standard at White City Tube and he warns that the frees have reached 'the ... -oriented, bite-sized approach of thelondonpaper led to a splash on the city's 'cocaine epidemic'. Critics have ... for the fashionable to continue saying that newspapers are dead - not when Metro, London Lite, thelondonpaper and City ...

On a retention offensive

are under pressure to woo the City in the shape of quick-win customer acquisitions. 'Our approach ...

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