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Westfield Group kicks off advertising review

shopping centres - Westfield London and Westfield Stratford City, which is due to open in 2011..... One of its first tasks will be to devise a campaign that will position the Stratford City development ...

The World: Detroit - McCann Erickson in Aldi US creative account win

The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007. It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City. McCann Manchester already works on the Aldi business in the UK. ...

Westfield digital brief for Stratford

the new Stratford City mall, set to launch before the 2012 Olympics, as the next iconic shopping mall. Westfield's most recent development, a 1.6 billion mall in White City, opened in October, supported ... , produced a TV spot featuring moth-like people flying towards the mall. The Stratford City mall will lie ...

IPA Effectiveness Awards 2008: Gold Award - Acquisition Crime, Dave, KFC

and the use of high-impact, large-scale, back-lit outdoor sites across the UK's major cities, making its ...

The Work: New Campaigns - UK

imagery to place the slide around the city. ARGOS - OVERHELP AND GARAGE CREDITS Project: Overhelp ... to open next week in White City. The ad features women and men that wake and fly westwards over ... between this core target audience and Westfield. SOURZ - SOURZ ZING CITY CREDITS Project: Sourz Zing ...

The Week: Media News - Ocean signs Westfield deal

is located in White City and opens next week.

The Week: People News - CBS launches retail arm

to handle the launch of Westfield London, the £1.6 billion White City retail shopping centre, which opens

The Work: New campaigns - UK

closest friends. "Day out" follows a similar theme but involves two friends exploring a city and seeing ...

Adam & Eve launches Westfield shopping ad

The massive mall, built by developer Westfield, is due to open next week in White City. The ad features a women and men flying westwards over the capital, drawn like moths to the light represented by the shopping centre. ...

Lee Cutter heads new CBS Outdoor retail sales division

It has appointed Lee Cutter, the former head of business development at Metro, to head up the division as the head of sales. CBS Outdoor has created the division to handle the launch of Westfield London, the 1.6 billion White City retail shopping centre, which opens this month. CBS was made ...

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