Agencies pulled in both directions by bid to be different
30 Oct 2003
on the media and ad agency sector from the City boffins at Morgan Stanley, writes Ian Darby .
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rival GWR has warned the City that revenues for Classic FM have dipped 10%. But there are reasons ...
on the media and ad agency sector from the City boffins at Morgan Stanley, writes Ian Darby .
the News Corp firmament. There has been muttering in the City surrounding the apparently nepotistic way ...
(reportedly its Irish titles) is more likely -- creating a more streamlined group that will satisfy the City ...
when its core City readership is shrinking, the FT is trying to pull off that difficult trick ... information. There is no denying that a revival in the City's fortunes is the most important factor ...
city raise capital through advertising to the world?...announced the hiring of the city's first ever chief marketing officer. The post was created after a deputy ... for the city to raise funds by capitalising on control of the trademarks and intellectual property rights to the New York City name. The goal: sell New York as if it were a brand. Hey, you're probably saying, I ...
in a Third World city hoping to catch the eye of First World tourists - surely not a responsible thing ...
-kid turning up and blowing everybody's socks off with his sporting prowess? Add in an inner-city football ...
." For those who find Ridge no bridge over troubled water, several commercials also feature New York City ...
. But the worrying aspect for the ad industry is that Sky has achieved its lauded City status and runs a healthy ...