27 Nov 1998
| by EMMA HALL
the
lottery.
Brolly is a love story that cuts from a city, where a man and a woman
just miss ...
27 Nov 1998
| by AMANDA HALL
, advertising is critically important and is regarded
as an investment priority, he says. While the City ...
20 Nov 1998
| by HARRIET GREEN
phones to give brief updates on a late
goal which has put City 1-0 up.
But Hall, who is on a One2One phone, rambles on in his inimitable
style.
With that goal in the dying moments, City ...
excited at the prospect of City reaching the next
round of the cup, his commentary becomes increasingly ...
20 Nov 1998
| by ANNA GRIFFITHS
advertisers access to millions of people in every major city and
metropolitan area of England and Wales.
...
20 Nov 1998
| by MAIRI CLARK
At Emap On Air s first birthday party, held at Heaven, the managing
director, Tom Toumazis, happily agreed to a head-to-head with George
Michaelides, allowing partygoers to decide which bubble needs
bursting .
The stunt echoed the current campaign for Emap Radio s Big City stations ...
20 Nov 1998
| by CAROLINE MARSHALL, DOMINIC MILLS and JO
in the City, and a jury consisting of senior clients -
including disciplines outside of marketing ...
to get City analysts in their corner. It is they who
encourage companies to recognise their brands ...
- such as the City and internal staff - simultaneously. Is
this a good idea?
This is a tricky one. Many ...
20 Nov 1998
| by HARRIET GREEN
City banner, the third station identity in Emap s radio portfolio
alongside Kiss and Magic.
Those stations, including Key 103 in Manchester, Radio City in
Liverpool, 97.4 Rock FM in Preston ...
20 Nov 1998
| by DOMINIC MILLS
executives and finance
directors who sign the cheques and the City analysts who effectively
endorse ...
20 Nov 1998
| by RORY SUTHERLAND, creative director of O
from target audience while being
sympathetic to the brand image
Agency: Space City
Copywriter ...
13 Nov 1998
| by STEFANO HATFIELD
. So, not just consumers, but employees and the City
too.
The old-style Effectiveness Awards, admirable as they were, failed to
convince the City unequivocally of the value of advertising. Hence ...