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WCRS Camelot ads focus on chance

the lottery. Brolly is a love story that cuts from a city, where a man and a woman just miss ...

THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits

, advertising is critically important and is regarded as an investment priority, he says. While the City ...

BBH signs Stuart Hall for One2One ad

phones to give brief updates on a late goal which has put City 1-0 up. But Hall, who is on a One2One phone, rambles on in his inimitable style. With that goal in the dying moments, City ... excited at the prospect of City reaching the next round of the cup, his commentary becomes increasingly ...

Border signs sales deal with Chrysalis to beat competition

advertisers access to millions of people in every major city and metropolitan area of England and Wales. ...

CAMPAIGN DIARY: Why Toumazis is set to burst ... with shame

At Emap On Air s first birthday party, held at Heaven, the managing director, Tom Toumazis, happily agreed to a head-to-head with George Michaelides, allowing partygoers to decide which bubble needs bursting . The stunt echoed the current campaign for Emap Radio s Big City stations ...

IPA AWARDS - The Verdict. Out went the gongs and in came stars Campaign staff ask if the IPA did justice to the victors and whether the best entries won the awards created to show clients that ads really work.

in the City, and a jury consisting of senior clients - including disciplines outside of marketing ... to get City analysts in their corner. It is they who encourage companies to recognise their brands ... - such as the City and internal staff - simultaneously. Is this a good idea? This is a tricky one. Many ...

CAMPAIGN DIRECT: PROFILE - MALCOLM COX. Want to stub your cigarette out on Oasis? Malcolm Cox would approve. Emap will stop at nothing to attract audiences to its radio brands, the man in charge tells Harriet Green

City banner, the third station identity in Emap s radio portfolio alongside Kiss and Magic. Those stations, including Key 103 in Manchester, Radio City in Liverpool, 97.4 Rock FM in Preston ...

COMMENT - IPA award to drugs campaign carries a mixed message

executives and finance directors who sign the cheques and the City analysts who effectively endorse ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

from target audience while being sympathetic to the brand image Agency: Space City Copywriter ...

OPINION: EDITOR’S COMMENT

. So, not just consumers, but employees and the City too. The old-style Effectiveness Awards, admirable as they were, failed to convince the City unequivocally of the value of advertising. Hence ...

 

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