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City Index puts 9% of UK budget into branded content

City Index, the number two player in financial spread betting, is planning major investment...mentored by two City Index specialists against each other, was backed by a six-part online video series ... . According to Joshua Raymond, group head of content at City Index, the initiative produced the brand's best ... for the year. City Index is planning to repeat the competition in 2013, but will follow it up first ...

Visa Europe 'flow faster' by Saatchi & Saatchi

Mile High City by Ocean Colour Scene, the "flow faster" ad depicts Bolt arriving at a London airport and then racing across the city. The work was written by Laurence Quinn and Oliver Wolf and art directed ...

MasterCard rolls out 'priceless' Brits competition

, MasterCard relaunched its long-term 'Priceless' marketing campaign with city-wide rewards programmes ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

While rival American Express has long offered its cardholders exclusive deals, MasterCard is rolling out a series of city-wide rewards programmes, claiming to offer exclusive experiences ... with consumers . The Priceless Cities strategy will be widened over the next year to cities including Sydney. ...

Aviva revives 'You Are The Big Picture' ad campaign

"influencers" with ads in Charles de Gaulle Airport in Paris and London City Airport. Amanda Mackenzie ...

Private View: Dave Dye and Ben Mooge

through a city. I've seen this on Sky News a lot. I do probably watch too much Sky News, though ...

More Th>n focuses on digital for latest Freeman outing

. " The campaign will also include a Facebook competition: "To nominate a 'More Th n Freeman' Freeman of the city ...

Credit Confidential 'mural' by Stephens Francis Whitson

The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...

IG Index 'event mapping' by DDB UK

will appear at tube stations in the city and in financial-led newspapers. The copywriter was Andy McAnaney ...

Aviva campaign offers customers five minutes of fame

The outdoor campaign, "You are the Big Picture", created by Abbott Mead Vickers (AMV BBDO), features real stories of Aviva customers, employees, business partners and communities, to convey their value to the business. One building in six cities across the world including London, Warsaw, Paris ...

 

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