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Helen Edwards on Branding: Apple of their eye

to be perfectly timed. Cemex studied the way pizza companies plotted routes across the city and the technology mix ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

. In the financial sector, Citi (40th place) and UBS (86th place) lost double-digits in brand value, while Santander ... , with internationally famous names such as Citi and UBS seeing the value of their brand slashed in half. League ... REUTERS 8,976 8,434 6% 40 36 CITI 8,887 10,254 -13% 41 ...

Murray quits DHM to launch Team Volvo in Amsterdam

-class agencies on a brand that is at an incredibly exciting stage of its development, in a city that is fast ...

Renault launches Facebook game to engage city drivers

at younger, city-dwelling consumers.

Helen Edwards joins Marketing

Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...

Best Buy to sell 'green' technology such as electric cars

to be the fastest electric vehicle in production. It will also offer the Citro n C1 ev'ie four-seater city car ...

Chevrolet launches branded UK music tour

the manufacturer's new Spark five-door city car. The tour will feature indie band The Mystery Jets travelling to a number of UK cities, including Birmingham, Manchester, Liverpool, Newcastle, Brighton, Edinburgh ... in the city they would like the gig to take place, as well as applying for free tickets to the event. Users ...

Land Rover 'go beyond' by Young & Rubicam

Land Rover's latest campaign aims to show how driving can give consumers an escape from everyday streeses such as work, family, or the city. ...

Mazda plans global ad campaign based on heritage

Normal 0 0 1 101 580 4 1 712 11.773 0 0 0 The push will focus on notable aspects of the marque's heritage, such as the fact that it has always been based in the Japanese city of Hiroshima. The campaign, by JWT, is a departure for Mazda, which has previously promoted ...

Nissan launches Lonely Planet tie-in campaign

LONDON - Nissan has launched a below-the-line campaign featuring content from Lonely Planet's city...Planet travel guides series. Nissan has paid Lonely Planet to use its city information on four themes ... cities and will be sent to existing Nissan customers and drivers of competitor vehicles. The postcard of the British city closest to the consumer's house will be visible through the clear grip bag the packs are sent ...

 

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