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Close-Up: Can a 'New York-London' role work?

03 Dec 2010

synergies between London and New York and the fact that both cities are home to large numbers ...

BBH Asia-Pacific launches global Vaseline campaign

01 Dec 2010 | by Angelia Seetoh

in the sights of the city while sharing candid anecdotes about the sensation of touch. The spot was reshot ...

Travel boards lobby to save tourism body VisitLondon

30 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

decisively to sell the city as a destination that is open for business to travellers and operators ...

City Inn rebrands as Mint Hotel

29 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

City Inn, the four-star business traveller hotel chain, will unveil its new brand identity Mint...City Inn has partnered with Diamond Advertising to overhaul the brand. A campaign to support the rebrand is currently under discussion. City Inn said it did not feel the company's name reflected ... , innovative and stylish city centre hotel brand." The City Inn hotel chain was co-founded by the Orr family ...

Close-Up: Why Range Rover is checking the city's pulse

26 Nov 2010

, lightest and most efficient Range Rover ever built. The car has been inspired by the city: the designers ... rejected the brand. We needed to reach out and engage people living in world cities such as London, New York, Los Angeles, Berlin and Shanghai. These are people with a city-state-of-mind who love ...

Diary: Tycoons show soft side

26 Nov 2010

But Diary didn't hear too many complaints about the London Evening Standard's 2011 "1,000 most influential people" list, which put the city's most influential ad types in the "tycoons" category (the same bracket as Sir Alan Sugar). The thrusting bosses in question were Sir Martin Sorrell, Robert Saville ...

Berkeley Homes calls £15m pitch

25 Nov 2010 | by Matt Williams

between City Hall and Tower Bridge on the south bank of the Thames. Called "One Tower Bridge ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

24 Nov 2010 | by John Reynolds

Hammersley, a respected journalist, broadcaster and digital professional, was speaking today (24 November) at major customer publishing industry event, the APA International Content Summit. He pointed to the example of Nike's recent Grid campaign by AKQA and Wieden and Kennedy, which turned the city of London ...

Burrda targets Nike in drive into UK market

24 Nov 2010 | by John Reynolds

and Leicester City, as well as rugby union clubs Northampton Saints and Llanelli Scarlets. In Europe ... with football clubs including Fulham and Portsmouth. Meanwhile, Birmingham City, owned by Hong Kong ... manufacturer. Premiership kits - Arsenal - Nike - Aston Villa - Nike - Birmingham City - Xtep ...

Brand or bland?

24 Nov 2010 | by Nicola Clark

environments will not necessarily work in every part of the UK. Shoppers in big cities such as Cardiff ...

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