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Advertisers to pay almost £100K for final Friends spots

to be repeated on Channel 4 as will 'Sex and the City' and 'Frasier' following their final episodes. The final ...

World: media analysis - How Metro became a magnet for big multi-market ad deals

LONDON - Metro can offer advertisers a presence in many cities at once. By Pippa Considine....Metro International has just announced the launch of its 30th newspaper. The latest city on its ... for the publisher of free-sheet city tabloid newspapers across the world. A crucial part of its strategy is to build ... the streets of New York city. Even in Europe there are gaps including two markets - Germany and the UK ...

WH Smith reviews £9m creative brief

for grabs." The review comes amid a poor trading performance and City concern regarding remuneration ...

WORLD: MEDIUM OF THE WEEK - Disney succumbs to advertising in Latin America

Young consumers all over Latin America will note that advertising has arrived on the Disney Channel. Previously uninterrupted by commercials, ad breaks are now sandwiched between Lilo and Stitch and the Little Mermaid from Buenos Aires to Mexico City. The decision to commercialise the channel comes as part ...

Salary survey: Know Your Value

people,' claims Birmingham City Council head of communications Myra Benson. 'At senior level the packages ...

WH Smith follows media review with £9m creative pitch

for grabs." The review comes amid a poor trading performance and City concern regarding remuneration ...

MEDIA BRIEF: ZenithOptimedia report says ITV1 schedule "encouraging"

. The season includes another series of I'm a Celebrity, Get Me Out of Here; police drama Kill City, starring

PROFILE: Quietly confident - Andrew Coombe, Head of marketing, Volkswagen UK

. "I was possibly going to be a lawyer or accountant, but I changed my mind and went into the City ... "a small, but pretty, city surrounded by mountains, forests and lakes", he found himself headed for a ...

OPINION: Digital radio revolution needs a marketing boost to gather pace

, there is little sign that the City is giving the quoted commercial radio companies any credit ...

MEDIA FORUM: Is radio set to follow TV merger mania?

. But since Christmas something has been stirring. City analysts have been in speculative mood and that mood ... for and marketing initiatives that we have to fund, plus pressure from the City. That can be paid for through consolidation." He reckons that there are two threshold factors here: "We need to demonstrate to the City ...

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