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CAMPAIGN DIRECT: ISSUE - Football clubs are seizing the chance to target fans directly. Football databases are a potential DM goldmine, as marketers are starting to find. Richard Cook reports

in competition with one another for fans, Simpson says. If you are a Manchester City supporter you ... . Leicester City can t hope to compete with these three on those terms, but it too has retained a direct ...

DIRECT NEWS: Davies Little takes on city loyalty card task

the communications programme for Touch, a city centre loyalty card from the Ambient Media Corporation ... . The scheme will launch in Nottingham in September in partnership with the city council with plans to extend into 14 more towns and cities. The promotional budget could be up to pounds 3 million. The scheme ...

CAMPAIGN CRAFT: PROFILE - Boy from the Bronx who relaunched VW’s cult car. Arnold’s Ron Lawner is en route to the UK, to shop for an agency. By Emma Hall

breathing space - he walks to the office from his city residence and sits at a desk where he can look out over the Charles River. He adds: Boston is a young city with all the colleges here. There is a ...

Deep Pan Pizza to go upmarket

City Centre Restaurants is re-naming and revamping its ailing Deep Pan Pizza chain in an attempt...City Centre Restaurants is re-naming and revamping its ailing Deep Pan Pizza chain in an attempt ... range of pastas and more traditional-style pizzas. City Centre Restaurants aim is to improve ... , said Chris Smith, City Centre Restaurants divisional managing director. A second design, under ...

Game for sponsorship

US toy giant Hasbro is offering space for sponsorship on four new city editions of its Monopoly...US toy giant Hasbro is offering space for sponsorship on four new city editions of its Monopoly game. The Manchester, Edinburgh, Newcastle and Birmingham editions will launch at Christmas, featuring sponsors names on local properties on the games boards. ...

MARKETING MIX: Brand manager of the week

fantastic city. The business person you admire most? Varies by the day/week/month. Whoever ...

MARKETING FOCUS: Brands between the balance sheets - Brands are valuable assets but can be ignored in company accounts. David Haigh looks at new efforts to recognise brands’ true worth

on the balance sheet, but no one in the City is going to take the resulting balance sheet seriously ... have become a powerful catalyst for change on two fronts. City analysts have woken up ... greater disclosure from marketing people about their brands. In a recent City report on brand ...

Whitbread loss as festival flops

were to have been footie festivals were scheduled to take place in nine cities ...

DESIGN CHOICE: YELLOW JERSEY

newspaper came up with the idea for a large-scale race linking the biggest cities in the country ...

Evening Standard’s London site wins Yell’s top award

This is London, the Evening Standard s online city guide, scooped the top prize at the 1998 Yell...This is London, the Evening Standard s online city guide, scooped the top prize at the 1998 Yell Awards last week. This is London, created by Associated New Media, was voted site of the year after picking up the award for best online publication. The site of the year is chosen ...

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