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AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank...A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches ...

MEDIA: London Electricity TV debut

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

devised by its advertising agency, First City, and production agency, the Production Factory. A series ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

19 Dec 1998 | by CLAIRE MURPHY and BINNUR BEYAZTAS

Esso s tiger bared its teeth last week with the surprise announcement that parent company Exxon had put together the world s biggest merger, with rival Mobil. The dollars 82bn (pounds 60bn) deal itself was large enough to make City analysts take notice, but other developments in petrol ...

Channel 4 unveils poster strategy

18 Dec 1998 | by CLAIRE BEALE

in the City, which starts in February. The ads have been created by Channel 4 s creative agency ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg

17 Dec 1998 | by ROBERT MCLUHAN

and drink. The shift to the city is intended to put a bit of distance between the brand and Stella ...

Travel Inn seeks agency for push

17 Dec 1998 | by LISA CAMPBELL

in 1987 and is focusing expansion plans on city centres. Its hotels are situated alongside Whitbread ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

executive, warned the City of poor trading conditions and sales growth. CIA Medianetwork ...

ASA upholds Tesco complaint against Safeway press ad

11 Dec 1998 | by JOHN TYLEE

. The ASA has also clashed again with City Trading, two years after the company unsuccessfully appealed ...

GLOBAL BRIEF: Fallons reinvigorates NY arm - The agency has appointed Jamie Barrett to increase NY clout, Emma Hall states

11 Dec 1998 | by EMMA HALL

will join Fallon McElligott New York City as its creative director is being hailed as the long ...

OPINION: EDITOR’S COMMENT

11 Dec 1998 | by STEFANO HATFIELD

mentis enough to recall the 80s. But Wall Street is kinder to media stocks than the City, largely ...

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