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ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg

and drink. The shift to the city is intended to put a bit of distance between the brand and Stella ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

executive, warned the City of poor trading conditions and sales growth. CIA Medianetwork ...

THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits

, advertising is critically important and is regarded as an investment priority, he says. While the City ...

Delaney Fletcher links Ambrosia to the West Country

of Devon - representing Ambrosia s ability to bring the country to the city. The strapline - Devon knows ...

MARKETING MIX: That was the week that was ..

in the City that Express Newspaper s owner, Fleet Holdings, is planning to move into cable TV following its...in the City that Express Newspaper s owner, Fleet Holdings, is planning to move into cable TV following ... is selling his printing interests shocks the City but leaves advertisers unmoved; ad agencies tell booze ...

MARKETING MIX: Brand manager of the week

basis. What would you be doing if you hadn t gone into marketing? I d be working in the City ...

REVIEW: Marketing and advertising news in the week’s press

passengers to travel between more than 800 cities for one payment and one ticket. - General release ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

of floating Virgin Atlantic and Virgin Trains. This encouraged close scrutiny by the City and the business ... in the City believe this means Branson will eventually sell Virgin Trains to his new partner, Brian Souter ...

AGENDA: McVitie’s future takes new turn - The latest twists of United Biscuit’s corporate strategy seem to focus on overseas developments, but the actions of McVitie’s in the UK will be crucial Claire Murphy and Steve Bell report.

the City. UB may have ambitious plans for international growth which, within a few years, could make a ...

Roche in talks with three about revamp of Sanatogen range

The Swiss health goods manufacturer, Roche Consumer Health, has briefed three agencies to create a fresh approach for its range of Sanatogen vitamin products. The company s three roster agencies, Bates Dorland, DMB s UK headquarters at Welwyn Garden City for secret presentations. WCRS ...

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