Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...
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Patience the key as car marketers look to ignite the industry's electric dream
04 Apr 2013 | by Alex Brownsell
in every major UK city, from different manufacturers, where people can turn up and give them a go ...
Opel selects Vauxhall executive to lead group marketing
28 Jan 2013 | by Alex Brownsell
of a new series of models, including its Adam city car, which rolls out this year. Follow @alex_brownsell ...
CRISTAL FESTIVAL: Publicis Groupe reorganised itself for Renault
14 Dec 2012 | by Maisie McCabe
David Guetta, which featured revellers in a music video powering Renault's electric city vehicle, Twizy ...
Death of the mass-market car brand
18 Oct 2012 | by Alex Brownsell
vehicle and Adam city car, will help it to 'embrace new customer segments' and prevent a decline in sales ...
Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced
18 Sep 2012 | by Steve Hastings, planning partner, Isobel
seconds, we see our hero the everyman city worker locked in a dull world where machines do most for us, a ...
Toyota looks to revive sports car positioning with GT86 ad
16 Aug 2012 | by Alex Brownsell
The "Real Deal" campaign (see video below), by Saatchi Saatchi London, features a CGi character living in a virtual world, in search of "real" experiences. Set to the soundtrack of Edith Piaf s Non, Je Ne Regrette Rien , the character finds a GT86 and uses it to escape the virtual city and break ...
Majority of UK consumers 'cannot name Olympic sponsors'
25 Jul 2012 | by Matthew Chapman
City....Lowe, founding partner at Third City, said: "Advertising that offers no promise, support or reason ...
Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
dancefloor. The energy generated was recorded and the victorious city won 10,000 for its club's community ... the campaign meet your objectives? Yes. In 15 UK cities, more than 25,000 consumers visited our stand and more ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 7 81 Nissan 9,853 -2% -35 82 Citi 9,760 -38% 4 83 ...
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