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FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

, quintessentially British brands such as Cathedral City and Aunt Bessie have experienced incredible growth ...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

06 Mar 2013 | by Helen Edwards

tired of being the brand equivalent of a national treasure, and yearned to venture into the dark city ...

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Baileys' tie-up with 'Sex in the City', despite it being viewed as a drink for old people. However ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...

Kao UK's Giles Gordon on reaching today's beauty consumers

24 Jan 2013 | by Nicola Kemp

and not the City,' he explains. 'I love to be able to see and touch what I have been working on.' He also ...

Lynx to take consumers out of this world

11 Jan 2013 | by John Reynolds

for the first time in the UK at Westfield White City this weekend, January 12 and 13. Follow ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

.' Iris' Amsterdam office created QR codes on the city's frozen canals earlier this year using a sheet ...

Think BR: So you think you know the Chinese market?

16 Nov 2012 | by Toby Southgate

, location, location. Beijing and Shanghai are the key cities in China to set up operations. Reality shift: The China market is no longer limited to Beijing and Shanghai, or even the provincial cities of Hangzhou, Dalian and Shenyang. While these cities have the most advanced economies and the wealthiest ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

, involves visiting 132 multiple grocers and 15 city centre locations nationwide to educate consumers about ...

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