CSR: can it boost a brand's bottom line?
21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
. A case in point is the award-winning 'Million' campaign, devised for New York City's Department ...
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FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
, quintessentially British brands such as Cathedral City and Aunt Bessie have experienced incredible growth ...
The rising admission price for football sponsorship
01 Feb 2013 | by Richard Gillis
Manchester City also posted a spike in sponsor revenues for the 2011/2012 season, due mainly to its 10-year ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
.' Iris' Amsterdam office created QR codes on the city's frozen canals earlier this year using a sheet ...
Emin's illustrious media career enters third act
01 Nov 2012
where boardroom meets the City. As one source who has observed him at work puts it: "He's charismatic ...
Death of the mass-market car brand
18 Oct 2012 | by Alex Brownsell
vehicle and Adam city car, will help it to 'embrace new customer segments' and prevent a decline in sales ...
Mills shows brands power of augmented reality
04 Oct 2012
to overlay tags on whatever you were pointing your iPhone at in city locations. This is loads better. It ...
EE aims to cash in on 4G advantage
20 Sep 2012
cities, compared with the complexity of the US. No wonder Vodafone and O2 are incensed by EE's six ...
Inside the world's first programmable T-shirt
13 Sep 2012
, will be released, featuring TSOS on the streets of Mexico City and Sao Paulo. What would you use it for ...
Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
. In the UK, hacks are gaining traction, particularly with the burgeoning Tech City in East London ...
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