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Universal McCann ties up global MasterCard account

The account was previously at Omnicom's GSD M/Idea City, Texas, and is the final piece of the worldwide Mastercard media jigsaw for Universal McCann. MasterCard, in a statement, said it had "enjoyed a great partnership and success with GSD M/Idea City" where the account had sat for more than 10 ...

Egg banking brand set for sale again

for sale, but said: "It is already public knowledge that Egg is part of Citi Holdings. Citi's strategy is to reduce the assets and businesses within Citi Holdings, its portfolio of non-core operating businesses ...

Barclays targets young via virtual reality game

consumers. The premise of the game is that players arrive in a city with little cash, and must improve ...

Egg Card makes return to advertising after three-year hiatus

June). Development of the campaign has been overseen by Citi UK consumer group chief marketing officer ...

Barclaycard unveils new Rollercoaster TV ad

; mso-bidi-language:#0400;} The ad, by Bartle Bogle Hegarty, follows the journey of an inner-city ... the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making ...

Barclaycard to roll out Waterslide ad sequel

the journey of an inner-city commuter. The protagonist opens the door leading from his block of flats, located in New York, to find a rollercoaster ride. This transports him across the city to his workplace ...

 

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