10 Sep 2010
| by Mark Banham
The account was previously at Omnicom's GSD M/Idea City, Texas, and is the final piece of the worldwide Mastercard media jigsaw for Universal McCann.
MasterCard, in a statement, said it had "enjoyed a great partnership and success with GSD M/Idea City" where the account had sat for more than 10 ...
04 Aug 2010
| by Jennifer Whitehead
for sale, but said: "It is already public knowledge that Egg is part of Citi Holdings. Citi's strategy is to reduce the assets and businesses within Citi Holdings, its portfolio of non-core operating businesses ...
consumers.
The premise of the game is that players arrive in a city with little cash, and must improve ...
June). Development of the campaign has been overseen by Citi UK consumer group chief marketing officer ...
22 Jan 2010
| by Alex Brownsell
;
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The ad, by Bartle Bogle Hegarty, follows the journey of an inner-city ...
the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making ...
the journey of an inner-city commuter. The protagonist opens the door leading from his block of flats, located in New York, to find a rollercoaster ride. This transports him across the city to his workplace ...