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The new era of brand building

also some very interesting regional differences. The least trusting cities are Bristol, Chester ... (the big turning point is 35 years old) and women are more trusting then men. The most demanding cities ...

Voluntary Sector - Young artists express themselves

Client: YouthNet and The Citi Foundation PR team: YouthNet in-house Timescale: January-May 2010 ... body The Citi Foundation in January. Young people aged 16 to 25 were invited to submit a short film ... of the partnership between YouthNet and The Citi Foundation - To generate coverage of YouthNet and The Citi ...

Food & Drink - Nomad challenges London to a cook-off

of the city's most progressive caterers. Objectives - To launch the London branch of Nomad Food ...

Public sector/health - Coventry pledges to stop smoking

asked social marketing and communications agency Ice to create and deliver The Big Pledge, the city ... , and young people. The pledge was launched city-wide with the challenge: 'We pledge to help you stop smoking ... stopping smoking. The campaign was launched in Coventry city centre with Stephen Jones, CEO of NHS ...

Consumer/digital - Google introduces Street View Awards

Client: Google PR team: Taylor Herring Timescale: December 2009-March 2010 Budget: 50,000 Google launched Street View in 2009 with an initial roll-out of 25 key UK cities. There was some negative media coverage around the launch and public concern about privacy issues. For the second stage roll ...

Public Sector - Plain English helps Leeds save money

Client: Leeds City Council PR team: In-house Timescale: January 2010 - ongoing Budget: Less than 5,000 Leeds City Council wanted to cut the jargon and 'council-speak' among staff ... has identified Leeds City Council as a pioneer in encouraging employees to use plain English. Similar ...

City and Corporate - British taskforce denounces cheap oil

Campaign: The Oil Crunch

 

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