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Marketing bonuses: old remuneration structures remain in place except for ecommerce

into disrepute by greedy City bankers, bonuses have long been part of many marketers' remuneration packages ...

Procter & Gamble's marketing in the US ends up in the toilet

York City's Times Square Charmin Restroom between 23 November and 31 December. Brand owner Procter ... at New York City's Hilton Hotel. Judges will be asking candidates to explain why they enjoy to go'. ...

Are you a marketing tease?

attacking a city. A subsequent viral, showing a decapitated Statue of Liberty, also raised interest ...

Interbrand's Top 100 global brands 2009

% US 36 Citi 10,254 49% US 37 J ...

Financial brands hardest hit in Interbrand's global survey

names such as Citi and UBS seeing the value of their brand slashed in half....According to the Business Week/Interbrand 2009 Best Global Brands Study, published today, American Express remains the biggest financial brand in the index, but it fell from number 15 to number 22, against a 32% fall in the value of its brand. Citi, one of the banks that had to be bailed out by the US ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

: The Independent Oops. An e-mail sent by Kingfisher to City analysts on Monday accidentally included information ...

Haribo in 'carnal' sweet wrapper complaint

consumers as Maoam prepares to hand out 600,000 of the chewy sweets around UK cities this month. Last year ...

Oxfam drops Sex and the City star after Israeli beauty ads

LONDON - Kristin Davis, one of the stars of hit HBO series Sex and the City, has been dropped...and Sex and the City star Kristin Davis to be its spokeswoman." But Oxfam spokesman Matt Grainger ...

Marketing fear: using dread to sell everything from cleaning products to deodorants

, with consumers declaring the ad 'menacing and threatening'. The ads depict a city in the form of a computer ...

Sex and the City author Candace Bushnell creates web series

NEW YORK - 'Sex and the City' author Candace Bushnell is writing a four-part web series called 'The

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