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Male grooming: The changing faces of man

of stores carried the Estee Lauder brand, typically the most exclusive department stores in major cities ... , that of others and product and interior design. Aged 18-35, his natural habitat is the city. He cares about his ...

Opinion: Marketing Society - Kids are not easy targets

Having an office close to two inner city secondary schools, as we do, has its benefits if you're running a youth-focused marketing agency. Keeping up with young people is probably easier than keeping up ... this group 'hard to reach' or 'opting out'. The more developed and populated inner cities become ...

Taste is all as brands reveal Britain's new middle classes

-lined street on outskirts of major conurbation, probably Esher, Surrey. He works in the City, while she brings ...

Young Metropolitans tuned into free newspaper culture

The study found that 49% of "Young Metropolitans", or 18- to 34-year-olds living in major cities ... . The survey also put lifestyle and social trends in some of the world's biggest cities including Paris, Hong ... . Internet use within that group is fairly consistent across all three cities, averaging at around 65 ...

Close-up: Live Issue - Industry faces up to dearth of young talent put off by low pay

believes advertising should not try to compete with the City for the reason that the two vocations are so ...

Acxiom unveils first geodemographics system in Japan

The system differentiates the demographics and associated consumer behaviours for each "chrome", or city district in Japan, into one of 32 lifestyle clusters. Companies can focus their marketing budget on the households in the chrome that are most likely to respond to their marketing message. By providing increased ...

Ross and Moyles win over youth with honest opinions

in new discoveries. While the research found that foreign media sources, such as 'Sex and the City ...

London's hold on creative industries falling says report

towards saturation point. "This 'over-heating' of our capital and to an extent second city is prompting ... quality of life and encouraged by the positive economic growth in Britain's regional cities." The report ...

 

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