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THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants

overly concerned. "The City gives you a tick for what you should have done in the past six ...

23red unveils work for launch of World Rally Championship

Championship. From the 4,000 corners of the Earth." The copy emphasises the 14 different cities ...

MEDIA BRIEFS: Sony Computer Entertainment Europe has appointed ..

Sony Computer Entertainment Europe has appointed Emap Advertising and Manning Gottlieb Media to develop a multi-media marketing package to position PlayStation 2 as an all-round entertainment brand. It will run across Kiss 100, Big City Network, Q and Empire. The activity, for 16 weeks from November ...

ANALYSIS: BT's bid for greater brand reach - BT is diversifying into new areas, including financial services. But is the brand strong enough to bear the stretch?

than Centrica. Despite what City analysts say, BT is remarkably resilient and well thought of. For BT ...

Lowe creates text alert service ads for Orange

they're doing. In one commercial, a lion is seen walking through a heavily populated city ... of the stadium and across the city to celebrate his goal with one of his teams supporters. The board ...

Nightfly signs up GO and COI prior to London launch

Nightfly coverage in all major UK cities. Marketing director Chris Rigby said he expects its current 80 ...

Ex-Sega chief moves to Colt Telecom

telecoms services to businesses across Europe, concentrating on major cities. It started operations in London in 1993 and was one of the first alternative carriers to enter European cities and take ...

Ex-Sega chief moves to Colt Telecom

telecoms services to businesses across Europe, concentrating on major cities. It started operations in London in 1993 and was one of the first alternative carriers to enter European cities and take ...

BRAND HEALTH CHECK: BT - Can BT improve ailing brand by dumping ET? BT has once again turned to Hollywood for its ad inspiration, but is a big-budget drive the way forward or should BT focus on its core strengths?

from the City to pay off its mounting debts. It is set to undergo a pounds 5.9bn rights issue ...

BT poised to drop ET for Gladiator ad

. The rights issue, which takes place next month, comes as BT faces increasing pressure from the City ...

 

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