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NEW MEDIA: Copella launches site to extend its appeal to young

Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site, www.copellafruitjuices.co.uk, has been developed by Haygarth Digital and features facts on its ...

OPINION: Cowen on ... Cobra

from its vindaloo-chugging heritage. Other cities' subway systems are strides ahead of London ...

MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed

In marketing and advertising, as with most things, timing is of the essence. With hindsight, Carling's decision not to pay the mega-bucks demanded by the Premiership to renew its nine-year sponsorship looks exquisitely timed. As City traders would say, it has got out at the top of the market ...

Carling's defection to music seems to be perfectly timed

-year sponsorship looks exquisitely timed. As City traders would say, it has got out at the top of the market

HOTLINE: Baileys renews sponsorship

Baileys has renewed its sponsorship of Channel 4's Sex and the City. The deal, which is worth 1 million, was brokered by Carat. ...

MEDIA CHOICE: Highland Spring

. Taxis spend 70% of their time in city centres close to the main retail and business areas so are ideal ...

Leo Burnett tops Gunn Report league

-- in London, Madrid, Sydney, Oslo, Warsaw and Mexico City. Award-winning work from the UK office ...

CLOSE-UP: LIVE ISSUE/SOUTHERN COMFORT - Will Southern Comfort lose its identity by removing US imagery?

. In the US, New Orleans is known as a party city, an outrageous place where the rules don't apply. We ...

Southern Comfort ads drop US theme

cavorts on top of a city bus shelter, while people around them continue their business. "Sunbathing ...

PepsiCo launches lemon cola
with light-hearted ad campaign

The campaign, by Omnicom-owned BBDO New York, features actress Halle Berry, actor Barry Bostwick who plays the mayor in sitcom Spin City , and long-time Pepsi ad character Hallie Kate Eisenberg. The product launches in the US this month and is the company's first new product launch and ad work since ...

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