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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

executive, warned the City of poor trading conditions and sales growth. CIA Medianetwork ...

Delaney Fletcher links Ambrosia to the West Country

of Devon - representing Ambrosia s ability to bring the country to the city. The strapline - Devon knows ...

MARKETING MIX: Brand manager of the week

basis. What would you be doing if you hadn t gone into marketing? I d be working in the City ...

REVIEW: Marketing and advertising news in the week’s press

passengers to travel between more than 800 cities for one payment and one ticket. - General release ...

NEW MEDIA: Delivery services

restaurants feature on the site which serves central and north-west London and the City. Users will be able...Room Service Deliveries has created a restaurant delivery service over the net. Over 100 London restaurants feature on the site which serves central and north-west London and the City. Users will be able to order restaurant meals from the site, located at www.roomservice.co.uk. The site also features ...

AGENDA: McVitie’s future takes new turn - The latest twists of United Biscuit’s corporate strategy seem to focus on overseas developments, but the actions of McVitie’s in the UK will be crucial Claire Murphy and Steve Bell report.

the City. UB may have ambitious plans for international growth which, within a few years, could make a ...

Roche in talks with three about revamp of Sanatogen range

The Swiss health goods manufacturer, Roche Consumer Health, has briefed three agencies to create a fresh approach for its range of Sanatogen vitamin products. The company s three roster agencies, Bates Dorland, DMB s UK headquarters at Welwyn Garden City for secret presentations. WCRS ...

St Ivel hands pounds 1.5m launch to Mitchell Patterson off roster

in the branded cheese market, dominated by Churnton and Dairy Crest s Cathedral City, following a long period ...

LEADER: Why consumers are not fooled by corporate brands

s ego by showing off to competitors and the City. The we re bigger than you factor still has a lot ...

Travis Sennett Sully Ross takes creative on Horlicks cheese

by Churnton and Dairy Crest s Cathedral City. Travis Sennett, which was awarded the business after a ... and the pounds 1.1 million backing Cathedral City at Young Consumers are discovering that different qualities ...

 

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